InComm

  • Manager I, Content

    Job Location US-GA-Atlanta
    Type
    Full-Time
  • Overview

    Leveraging deep integrations into retailers’ point-of-sale systems, InComm provides connectivity to a variety of service providers that allow consumers to conduct everyday business at more than 450,000 points of retail distribution worldwide. Whether those consumers are activating prepaid products, paying bills, enjoying real-time discounts through a membership card, purchasing digital goods in-store or adding funds to an online account, InComm is there to provide unique gift-gifting opportunities, cater to on-the-go shoppers, deliver added value through loyalty programs and serve cash-based consumers. With 186 global patents, InComm is headquartered in Atlanta with a presence in over 30 countries in North and South America, Europe and the Asia-Pacific region. Learn more at www.incomm.com or connect with us on www.twitter.com/incomm, www.facebook.com/incomm, www.linkedin.com/company/incomm or www.incomm.com/blog.

     

    About This Opportunity

    The Manager of Content will be responsible for owning all business to business content. He/she will manage the content calendar and lead opportunities in thought leadership. Long and short form copy will include content for the website, product and other landing pages, blogs, and press releases, sales pitches and general marketing content.  The ideal candidate will have skills in SEO and SEM optimization.  This position will also oversee a senior copywriter. 

    Responsibilities

    • This role will assume all content responsibilities of overseeing B2B content, editing and proofing and will manage and direct 1 senior copywriter.
    • Develop, optimize, and execute compelling copy for InComm.com, including product and landing pages, blogs, press releases that are optimized for SEO/SEM.
    • Lead fresh and original social media copy that aligns with evolving brand messaging & guidelines for all channels that encourages engagement and community growth.
    • Write long form and short form content that increases organic web visitors while generating engagement and conversions.
    • Work with Marketing Director to maximize user experience on digital channels, including headlines, ad copy, and social copy that promotes engagement.
    • Responsible for implementing editorial calendar.
    • Monitor and adjust content based upon performance and engagement.
    • Write a wide variety of topics for multiple platforms (website, blogs, articles, banners, case studies, guides, white papers, etc.)
    • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
    • Clearly communicate value propositions for our products and services to the sales enablement team and support the development of sales tools that support the end-to-end sales lifecycle.
    • Research markets and industries to compare and create content that is innovative and original.
    • Consistently brainstorming and collaborating with team for new ideas and strategies.
    • Highly analytical with significant experience leading data-based decision making and distilling data into clearly concise stories.

     

    Qualifications

    • 5+ years of experience in content writing. 
    • Bachelors in journalism or equivalent experience.
    • SEO/SEM optimization experience. 
    • Strong attention to detail

    • Story telling with heavy editing and proofing skills

     

    InComm provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, citizenship, veteran’s status, age, disability status, genetics or any other category protected by federal, state, or local law.

     

    *This position is eligible for the Employee Referral Bonus Program - Tier 3

     

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