• Trade Marketing Manager

    Job Location US-AR-Bentonville
  • Overview

    InComm is a leading provider of cutting-edge prepaid products, services and transaction technologies to retailers, brands and consumers. InComm supports more than 400,000 points of distribution and helps retailers build prepaid card destinations, connects brands with new markets and gives consumers a simple, secure shopping experience.


    InComm stays ahead of emerging trends by analyzing market needs and leveraging its global, innovative commerce platform, go-to-market expertise and extensive partner relationships. With 123 global patents, InComm is headquartered in Atlanta and has offices in North and South America, Europe and the Asia-Pacific region. For more information, visit or follow us on Twitter at

    About This Opportunity

    The Trade Marketing Manager contributes to the development of sales strategies and is responsible for translating marketing strategies into sales tactics for assigned channels and merchants. The TMM serves as the key marketing contact for field sales and internal cross-functional departments. The TMM gathers and assimilates field and internal information. Recommendations and directions are provided to the following functional groups: sales management, marketing leadership, promotional marketing, category management, display production, creative team, product owners, and customer service.


    The Trade Marketing Manager is part of the Trade Marketing Department dedicated to an assigned sales channel and works with numerous internal departments.  This position is based in Bentonville and reports to the Director of Marketing. 


    Key marketing contact for assigned sales channels

    • Interact and work with sales managers and cross-functional teams.
    • Support key field business teams with business planning, promotional planning, in store fixtures, signage and top to top meetings.
    • Participate in sales account business planning process to develop optimized plan which will drive key objectives. 
    • Participate in customer calls to provide support to the field sales teams and gain knowledge to use in strategic and tactical planning
    • Create, execute and report on merchant specific marketing plans to meet both InComm and merchant financial goals

    Gather and assimilate field and internal information

    • Provide recommendations to sales management and marketing management on appropriate direction for marketing execution of sales strategies, tactics, and goals.
    • Develop presentations, sales aids, and promotional material
    • Promotional programs
    • Permanent in store displays and shelf space

    Development and communication of marketing strategies and tactics

    • Support Channel Vice President’s strategic planning for business unit
    • Disseminate competitive intelligence


    Strong project management and account management requited. Marketing experience preferred.

    Experience:  7-10 years

    Exceptional computer skills:

    • Microsoft Office (Excel, PowerPoint, Word)
    • InComm Data Tools (IRIS, InQue)

    Ability to quickly learn new technologies and tools

    Exceptional organizational and planning skills with the ability to multi-task and prioritize

    • Manage for results
    • High degree of initiative and sense of urgency
    • Works efficiently
    • Commitment to quality
    • Strong analytical skills and ability to apply new concepts to daily activity

    Team-work oriented

    • Builds relationships
    • Value others
    • Acts with integrity


    • 20-30%


    InComm is an equal employment opportunity employer.  We adhere to a policy of making employment decisions without regard to race; color; religion; national origin; sex; sexual orientation; pregnancy, childbirth, or related medical conditions; age; disability or handicap; citizenship status; service member status; or any other category protected by federal, state, or local law.



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