InComm

Trade Marketing Manager

Job Location US-GA-Atlanta
Type
Full-Time

Overview

 

InComm is a leading provider of cutting-edge prepaid products, services and transaction technologies to retailers, brands and consumers. InComm supports more than 400,000 points of distribution and helps retailers build prepaid card destinations, connects brands with new markets and gives consumers a simple, secure shopping experience.

 

InComm stays ahead of emerging trends by analyzing market needs and leveraging its global, innovative commerce platform, go-to-market expertise and extensive partner relationships. With 123 global patents, InComm is headquartered in Atlanta and has offices in North and South America, Europe and the Asia-Pacific region. For more information, visit www.incomm.com or follow us on Twitter at www.twitter.com/incomm

About This Opportunity

The Trade Marketing Manager contributes to the development of sales strategies and is responsible for translating marketing strategies into sales tactics for assigned channels and merchants. The TMM serves as the key marketing contact for field sales and internal cross-functional departments. The TMM gathers and assimilates field and internal information. Recommendations and directions are provided to the following functional groups: sales management, marketing leadership, promotional marketing, category management, display production, creative team, product owners, and customer service.

Responsibilities

Key marketing contact for assigned sales channels

  • Interact and work with sales managers and cross-functional teams.
  • Support key field business teams with business planning, promotional planning, in store fixtures, signage and top to top meetings.
  • Participate in sales account business planning process to develop optimized plan which will drive key objectives. 
  • Participate in customer calls to provide support to the field sales teams and gain knowledge to use in strategic and tactical planning
  • Create, execute and report on merchant specific marketing plans to meet both InComm and merchant financial goals

Gather and assimilate field and internal information

  • Provide recommendations to sales management and marketing management on appropriate direction for marketing execution of sales strategies, tactics, and goals.
  • Develop presentations, sales aids, and promotional material
  • Promotional programs
  • Permanent in store displays and shelf space

Development and communication of marketing strategies and tactics

  • Support Channel Vice President’s strategic planning for business unit

Disseminate competitive intelligence

Qualifications

Strong project management and account management requited. Marketing experience preferred.

Experience:  7-10 years

Exceptional computer skills:

  • Microsoft Office (Excel, PowerPoint, Word)
  • InComm Data Tools (IRIS, InQue)

Ability to quickly learn new technologies and tools

Exceptional organizational and planning skills with the ability to multi-task and prioritize

  • Manage for results
  • High degree of initiative and sense of urgency
  • Works efficiently
  • Commitment to quality
  • Strong analytical skills and ability to apply new concepts to daily activity

Team-work oriented

  • Builds relationships
  • Value others
  • Acts with integrity

Travel

  • 20-30%

 

 

 

 

 

                                                                  

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