Product Marketing Manager

Job Location US-GA-Atlanta


Leveraging deep integrations into retailers’ point-of-sale systems, InComm provides connectivity to a variety of service providers that allow consumers to conduct everyday business at more than 450,000 points of retail distribution worldwide. Whether those consumers are activating prepaid products, paying bills, enjoying real-time discounts through a membership card, purchasing digital goods in-store or adding funds to an online account, InComm is there to provide unique gift-gifting opportunities, cater to on-the-go shoppers, deliver added value through loyalty programs and serve cash-based consumers. With 186 global patents, InComm is headquartered in Atlanta with a presence in over 30 countries in North and South America, Europe and the Asia-Pacific region. Learn more at or connect with us on,, or


About This Opportunity

InComm is looking for a Product Marketing Manager to join our Financial Services team which is responsible for our proprietary Vanilla Open-Loop offerings (e.g., Vanilla Gift, Vanilla Debit and Vanilla Direct), Closed-Loop offerings which are still in development, as well as American Express’s prepaid reloadable (Serve and Bluebird) and gift offerings. This role would work to execute product management and marketing initiatives for Bluebird, an American Express reloadable prepaid product available exclusively at Walmart.  

We are looking for a product marketing professional that understands the consumer goods industry as well as payments. We are looking for an experienced marketing generalist who understands and can utilize product management and marketing best practices to assist in establishing and optimizing processes, as well as multi-channel programs and strategies across digital and print media.


The Bluebird Product Marketing Manager will work closely with Walmart as well as internal colleagues and external partners to establish and understand product strategy.  The Marketing Manager will drive tactical execution as it pertains to product value statement, go-to-market, promotional plans, overall roadmap and marketing calendars and any other marketing activity or initiative dealing with the Bluebird product, with the goal of growing the Bluebird brand, optimizing the Walmart partnership (B2B) and growing consumer adoption (B2C).


  • Work with Senior Product Marketing Manager to leverage the overall strategy for American Express reloadable prepaid products then drive tactical execution for all product initiatives related to Bluebird
  • Execute processes, plans and calendars to drive product adoption across consumers
  • Lead in the creation of value statements, go-to-market plans, marketing calendars and promotional plans for Bluebird
  • Work with partners and within best practices framework to execute strategy
  • Provide exceptional customer service to internal and external partners
  • Work effectively with internal organizations.
  • Help to manage agencies and any third party relationships as they pertain to FS Product Marketing



  • 3-5 years of experience working in the payments space as a multi-channel product marketing leader – including online, email, social and print media
  • Solid understanding of the prepaid market place and relevant consumer based products
  • Strong project management skills, superb attention to detail and ability to lead cross-functional technical and business teams
  • Solid understanding of product marketing best practices and the ability to drive product marketing best practices throughout the organization. 
  • Proven ability to communicate effectively across all org levels and interact effectively with customers and partners
  • Ability to travel, as necessary, to establish and maintain strong working relationships with partners and InComm colleagues at Walmart


InComm provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, citizenship, veteran’s status, age, disability status, genetics or any other category protected by federal, state, or local law.



*This position is eligible for the Employee Referral Bonus Program #LI-GL1



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