• Marketing Manager II, Social Media

    Job Location US-GA-Atlanta
  • Overview

    Leveraging deep integrations into retailers’ point-of-sale systems, InComm provides connectivity to a variety of service providers that allow consumers to conduct everyday business at more than 450,000 points of retail distribution worldwide. Whether those consumers are activating prepaid products, paying bills, enjoying real-time discounts through a membership card, purchasing digital goods in-store or adding funds to an online account, InComm is there to provide unique gift-gifting opportunities, cater to on-the-go shoppers, deliver added value through loyalty programs and serve cash-based consumers. With 186 global patents, InComm is headquartered in Atlanta with a presence in over 30 countries in North and South America, Europe and the Asia-Pacific region. Learn more at or connect with us on,, or


    About This Opportunity

    This individual will represent InComm Financial Services and play a significant role by connecting with the communities, ensuring the company is receiving fast feedback on what is needed and how we’re doing, and connecting internally with the various InComm stakeholders. This person will serve as the company’s social media and community engagement manager for the Vanilla brand and Vanilla suite of consumer products including Vanilla Gift, MyVanilla and VanillaDirect. Our objective is to connect with consumers who want to engage with the Vanilla brand through compelling social communications which result in driving consumer action and increased product adoption.


    • Serve as an expert on social platforms & best practices and educate internal teams on a regular cadence
    • Continuously stay up-to-date on the social landscape through education, capturing and analyzing data/metrics, insights and monitoring best practices
    • Monitor and manage the content delivered across all Vanilla social channels (Facebook, Twitter, Instagram) o Act as internal point of contact for social inquiries and give counsel on social guidelines as necessary
    • Create and maintain an editorial calendar and syndication schedules o Lead social governance for international regions with a Vanilla social presence 
    • Work in partnership with InComm Customer Care Services to monitor all Vanilla channels o Develop & maintain guidelines, stakeholder roles & responsibilities and best-inclass SLAs for responses to consumers via social channels 
    • Monitor & respond to conversation according to industry & brand best practices
    • Develop 360 degree feedback mechanism.
    • Leverage social sites and cardholder websites to engage with and gather feedback from Vanilla customers.
    • Develop executive summaries regarding how Vanilla is perceived in the market, key learnings and recommendations.
    • Collaborate with other departments to escalate relevant communications, manage reputation, identify opportunities for improvement and coordinate action accordingly
    • Develop social media campaigns for Vanilla products that drive greater adoption and awareness of the Vanilla products.
    • Support Financial Services Marketing on social aspects of Vanilla campaigns in conjunction with retail partners
    • Support the execution of social activations, including liaising with influencers, and social partners.


    • Bachelor’s degree in Marketing, Communications or related field required 
    • 3-5+ years of experience in community management, social media management, and/or content marketing for a consumer facing brand or within an agency
    • Outstanding copy writing and headline creation skills.
    • Experience developing social communications content for the financial, technology, and / or retail industries preferred
    • The ability to think strategically and to develop key processes and communications that facilitate program development, execution, and outreach.
    • Strong collaboration both internally and externally
    • Excellent organizational skills and the ability to manage several programs at once.
    • Proven record of working across groups and within organizations to grow programs.
    • Strong oral and written communication skills.



    InComm provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, citizenship, veteran’s status, age, disability status, genetics or any other category protected by federal, state, or local law.


    *This position is eligible for the Employee Referral Bonus Program #LI-GL1



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